Wax London’s summer shirts have been scribbled on, covered in flowers, and worked into open crochet stripes. In the Making Waves campaign, they turn up on rocks above the water and along sunlit coastal paths. The surroundings are spare enough to let the patterns register: orange against blue sea, pale appliqué against faded denim, a checkerboard knit against warm skin.
The summer 2026 collection moves between decorative short-sleeve shirts and quieter pieces in washed linen, seersucker, and cotton. The variety matters. A whole campaign of statement shirts could become exhausting; a brown jacket, white vest, or pair of cream jeans gives the eye somewhere to rest.
The Didcot shirt carries much of the pattern work. One ecru version spreads flowers across the chest and sleeves, leaving enough blank cloth between them to keep the design legible. Another uses terracotta as the ground for small pale appliqué marks. Worn open over a white ribbed vest, it has the casual appeal of a souvenir shirt without relying on a printed place name.
The Porto crochet shirt changes the surface as well as the color. Its orange-and-ecru stripes have an open, irregular texture, with the white vest beneath showing through. Light blue denim shorts keep the lower half of the picture plain. The interest is all above the waist, where the loose shirt catches the light.
Blue provides a second thread through the collection. A doodle-pattern seersucker shirt sits over navy jersey and pale jeans; elsewhere, a watercolor print blurs the distinction between shirt and sea. The colors repeat across different fabrics without making the looks feel like variations on one matching set.
Then comes the brown washed-linen Kimpton jacket, worn over a French blue tee with ecru jeans. Its solid color and simple front interrupt the busier shirts. It belongs to the same collection because the palette and relaxed fit connect it, without needing another embroidered motif.
Making Waves has plenty of holiday scenery, but the clothes supply their own interest. Wax London’s best decision is to let a patterned shirt share the frame with ordinary denim and a vest. The shirt gets its moment. The rest of the outfit gets on with the day.